Advertise with Us
Publisher: Lake Country Publishing
Contact: Gerry Wilson
Tel: 807-468-4782
Email Gerry Wilson
#5 – 7th Street South, C-17
Kenora, Ontario
P9N 1P3
Advertising Sales
Contact: Dawn Whiting
Tel: 807-468-6250
Fax: 807-468-4349
Toll free: 866-468-6250
Email Dawn Whiting
Circulation
- 5000 printed with over 15,000 readers per issue
- 65% of readership Winnipeg & Manitoba
- 15% from the Kenora area
- 15% from the US
- 5% are from other parts of Canada and around the world.
2010 Advertising Rates
Contact Gerry Wilson or Dawn Whiting for more information
2010 Advertising Deadlines
| Issue | Ad Deadline | Mail Date |
| March | January 11 | February 22 |
| April | February 22 | April 5 |
| May/June | April 5 | May 17 |
| July | May 17 | June 28 |
| Sept/October | August 23 | October 4 |
Ad Sizes
Digital Ad Specs
- Supplied ads: Only press-optimized PDF files are accepted. Photos at 300 dpi; line art at 1200 dpi. All colour files CMYK.
- Ads to be designed: Provide quality logos and photos – low resolution bogos and photos from web sites not acceptable. Provide rough layout to scale.
Lake of the Woods Area News magazine is the official publication of the Lake of the Woods District Property Owners Association.
2010 ADVERTISING
Mailed directly to cottagers’ homes – 5 times a year
The Lake of the Woods Area News is the only publication mailed directly to home of cottagers from the popular Lake of the Woods area in Northwestern Ontario’s lake country.
Reach affluent customers who are passionate about their cottages and lake life by advertising with the Lake of the Woods Area News.
Your advertising is read by over 15,000 readers every issue and reread again and again as the magazine is collected by cottagers for years of future reference and enjoyment. Your ads have long term visibility.
Lake of the Woods Area News is the official publication of the Lake of the Woods District Property Owners Association and gives you exclusive access to our membership as our mailing list is NOT available outside the Association. Lake of the Woods area cottagers represent a lucrative market for advertisers and the Lake of the Woods Area News, with circulation of 5,000, is their magazine.
Lake of the Woods Area News is the magazine cottage owners go to for information, advice and entertainment. It is the magazine they trust!
Cottagers are Dynamic Consumers
- Cottage owners have an average income 44% higher than non-cottage owners and remember, they need two of everything.
- A 2002 survey verified that our readers spend well in excess of $85 million on goods and services for their cottages annually in the Kenora area alone! That is over and above what they spend in Winnipeg!
- 20% of our readers are planning to retire to their cottages in the next 10 years and are planning significant renovations.
- Your advertisement becomes a visual presence in our readers’ homes and cottages.
Purchase Potential
Each reader of the Lake of the Woods Area News is a qualified potential buyer of your product.
Target Market
Your advertisement will be seen by cottagers in the Lake of the Woods area. The magazine provides specific information about cottage life in the Lake of the Woods area.
Niche marketing at its best!
Lake of the Woods Cottage Show
May 3, 2010 – An exclusive opportunity for our advertisers to meet personally with over 2000 cottage owners from the Lake of the Woods area. Held in Winnipeg, this annual event has proven to be a major source of sales leads AND sales to area cottage owners.
Lake Country Services Directory
A complimentary listing of our advertisers in this handy pull-out insert in our summer issue. This directory gives members quick access to your business. Your web site and contact information will also be included in the Advertisers Directory in every issue that your ad appears.
Profile
Your company will be associated with a focused, quality editorial product. Excellent writing, photography and illustrations create an ideal package in which to present your message.
Integrity
Over the past 39 years Lake of the Woods Area News has been the information source for cottagers in the Lake of the Woods area. It is the magazine they go to for useful information and advice – THE MAGAZINE THEY TRUST.
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